Once the most powerful resource to increase your page ranking, DMOZ is for many not as usefull as it used to be. Can it still help you increase the traffic to your site?
Keywords. Site description. OGP. URL. Page tittle. Content. Site map.
Every webmaster or SEO expert seems to repeat the above as if it was a chorus of some popular song. But you don't hear them mentioning DMOZ or ODP very frequently anymore. What are those and how can they help you improve your search engine placement?
Is it DMOZ or ODP? And what is it, anyway?
DMOZ is an acronym for Directory Mozilla which reflects the project loose association with Netscape's Mozilla project. The project was started in 1998 by Rich Skrenta and Bob Truel and it had several names in a very short period, until Netscape bought it the same year and was renamed to Open Directory Project, or ODP for short. After Netscape was acquired by AOL, the project remained basically unchanged and as a curious data, if you type in your browser: http://directory.mozilla.org you'll be redirected to http://dmoz.org.
"A rose by any other name would smell as sweet ", so basically DMOZ or ODP are both right and if you get to talk to somebody about this, that person will surely know what you're talking about anyway.
In few words, ODP is an open content directory of WWW links, constructed and maintained by volunteer editors that was developed in the spirit of Open Source and which results are made freely available to the general public.
ODP is not a search engine per se, but it powers core directory services for some the most popular portals and search engines on the Web, including AOL, Alexa, and Google so it is better to be in good terms with it!
How do I get my website listed?
The community of editors at DMOZ consists exclusively of volunteers, so it takes anywhere from two weeks to several months to have your website listed after you have suggested the URL, meaning that you want to get your website approved the first time, for that I advise you to take a look at this suggestions:
- Make sure the site content is original and unique, no copies or intellectual property infringements .
- Submit your website only after it is complete and fully functional, no broken links, no empty subpages or categories.
- If you're submitting a "news" website, make sure the last article you posted wasn't a month ago.
- Provide contact forms, about info, legal notices and official company's name and address if applicable.
Although the above mentioned guidelines can be applied to any website, they are specially important when your content is going to be reviewed by an actual human being!
When you're ready to submit your website's URL, then go ahead and proceed as follows:
1. Go to http://dmoz.org, type in your URL and make sure it is not listed already.
2. Explore the categories until you find the one that describes the best your website. Take your time and explore very carefully because some categories (or subcategories) can be confusing and seem to fit under several parents. Look for your competition and see under what category are they listed and it can give you a valuable hint.
3. Once you have located your category, click on the "suggest URL" link on the top of the page and provide the requested information, it is really easy.
4. Be patient!!! Getting approved can take from weeks to months. Do not resubmit your suggestion, let them work.
I want to add that DMOZ utility is highly questioned by SEO experts, and many of them even question the utility of any directory at all. Well, if you want to be listed in a directory, DMOZ is the one you want to be at. The whole process shouldn't take more than thirty minutes, so why don't just submit it and forget about it, one sure thing is that it will do no harm.
Suggest your site and then move on and promote it by other means!